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Local Digital Marketing Alchemy
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Welcome (10:16)
How To Become Unbeatable In Your Local Market (4:04)
Lead Magnets
What Are Lead Magnets & Why Do You Need Them? (1:59)
How To Identify Your Highest Value Clients or Customers (6:00)
How To Identify Your Highest Value Activities (1:02)
How To Develop & Deploy Your Lead Magnet (9:47)
The Perfect Lead Magnet Checklist (3:59)
Trip Wires
What's A Trip Wire & Why Do You Need Them? (1:52)
How To Change Your Prospects Physiology (1:31)
How To Identify Your Clients Cheese (5:54)
How To Make The Offer That Turns Them Into Customers (3:34)
Core Offers
What Is Your Core Offer & Why Is It Vital You Perfect It? (2:21)
How To Do Competitive Analysis (3:49)
How To Use Persuasive Framing To Hit Your Prospects Emotions (4:50)
How To Use Courtship Sequencing To Sell More (15:03)
Profit Maximizers
What Is A Profit Maximizer & Why Do You Need Them (11:45)
Upsells & Cross Sells (7:23)
Recurring Billing (10:11)
Bundles & Kits (2:52)
Value Buckets (8:10)
Return Path
What Is Your Return Path & Why Is It Important? (1:54)
How To Use Constant Strategic Communication To Earn Revenue Consistently (2:19)
How To Automate Your Follow Up For Sales On Auto-Pilot (2:36)
How To Use Exit Offer To Increase Your Conversion Rates (4:26)
How To Use Banner Retargeting To Follow Your Customers Around The Internet (2:08)
How To Use Custom Audience Targeting To Show Up In Your Customers Newsfeed On Facebook (4:20)
Taking It To The Next Level
Dynamic Behavioral Response (10:46)
Fun With Math (10:00)
Where Do You Go From Here (9:08)
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How To Do Competitive Analysis
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